Selling Your Home?

The purpose of this blog is to give you the information you need to sell your home quickly in a buyer's market. Please feel free to comment or ask questions. The following is an excerpt from the introduction of my forthcoming book, Sell Your Home Fst in a Buyer's Market: Secrets from an Expert Green Feng Shui Staging Designer.

By definition, a buyer’s market means that the buyer has the advantage over the seller. It means that the buyer gets to be highly selective among a large inventory of homes and can pick the best house that they can afford. This puts the seller at a disadvantage—unless they have one of the best homes compared to similar homes in their market. Think of it this way: buyers know how much they can spend and are looking at lots of choices in homes on the market within their price range. The buyer will pick the home with the most value added to it; the one that looks and feels the nicest.

The purpose of this book is to explore the steps necessary to make your home chosen over the competition.

But first, you need to understand the psychology behind what goes on in the buyer’s mind when they are shopping for a home. Virtually everyone wants to maintain or improve their lives and desire health, wealth and happiness. The expectation is that in buying a new home, their dreams of a better life will be realized.

A buyer is not going to feel like their dreams will come true in a poorly maintained, dirty or cluttered home. Most buyers cannot (or simply won’t) look beyond the clutter and dirt to visualize what a home would look like if it were in great shape. Your job is to make your home a space that conveys to the buyer that their dreams will come true if they live there.

This book will show you how to turn your home into a “dream magnet.” It goes beyond the obvious chores of cleaning, removing clutter, and organizing. You will do those things, but you will also add touches that will make your home look and feel fantastic. It will be that look and feel that will sell your home, because that is the feel of possibilities. You will create a space that conveys a lifestyle that a buyer desires, a home that promises to make them happy, content, and financially comfortable.